The Scarcity Principle, Social Psychology:
“Scarcity, in the area of social psychology, works much like scarcity in the area of economics. Simply put, humans place a higher value on an object that is scarce, and a lower value on those that are in abundance.” (Wikipedia)
A special holiday theory, just in time for Christmas. For more on this, check on the Stuff You Should Know episode on “it” holiday toys, it’s great.
Be careful out there 😉
Are you highly learn-ed in specialized knowledge? Are you now, or have you ever been, a graduate student or professor? Do you read dense theoretical texts for fun? Send your favorite theories to firstname.lastname@example.org, and I will draw them. Esoteric terminology also accepted but will be evaluated on a case-by-case basis. Oh, and follow me on Instagram while you’re at it – @devon_isadevon.